KORLOY Holds Event Connecting Global Customers Through Exchange, Technology, and Culture at SIMTOS 2026 – 60 Years of History Expanding Into the Future
Celebrating its 60th anniversary this year, KORLOY prepared a special commemorative occasion together with domestic and international customers through SIMTOS 2026. Held ahead of the company’s anniversary on June 11, the exhibition went beyond a simple industrial showcase, serving as a meaningful venue to reflect on the achievements and history of the past 60 years while sharing the company’s vision for the future.
60th Anniversary Theme Booth Expands Into a Brand Experience
At SIMTOS 2026, KORLOY designed its entire exhibition booth around the symbolic theme of its 60th anniversary. Centered on a large-scale 60th anniversary emblem installation and graffiti-inspired design elements, the space captured visitors’ attention while visually conveying the brand’s identity and energy in an impactful way.
Visitors to the booth naturally gathered in front of the emblem installation to take commemorative photos and share in the celebratory atmosphere. This interactive spatial design strengthened the customer experience while also deepening the emotional connection between the brand and its customers.
Inside the booth, a dedicated history zone was created where visitors could view KORLOY’s journey at a glance. The zone featured videos highlighting major achievements by year, while AI-restored archival photographs drew particular attention. People and scenes from old black-and-white photos were vividly recreated, demonstrating that the company’s history is not merely a record of the past, but a living asset connected to the present.
The exhibition also illustrated how KORLOY has responded to changes in the industrial environment over the decades. Rather than simply delivering information, the booth focused on emotionally communicating the company’s brand value and technological reliability.
In particular, this exhibition provided customers with an opportunity to communicate directly with product development researchers. By having researchers personally explain the products on-site and provide detailed, professional information, customers were able to gain practical machining solutions. This field-oriented communication played an important role in strengthening trust in KORLOY as a reliable technology partner.
In addition, at the KORLOY booth during SIMTOS 2026, equipment from related industries such as dental equipment and auto-tool machinery was displayed together, with live demonstrations showing KORLOY products being directly installed and operated. Through these demonstrations, visitors were able to see firsthand how KORLOY products are utilized in real machining environments, providing them with an opportunity to experience practical applications beyond theoretical explanations.
This experience helped customers more clearly recognize the productivity improvements they could expect by applying KORLOY products to their own working environments, further highlighting the effectiveness of the solutions offered by the company.
Invitation of Global Buyers Expands Into a Platform for Exchange and Cooperation
This exhibition also held great significance as a “celebratory venue” where customers could share in the meaning of KORLOY’s 60th anniversary together. On the second day of SIMTOS 2026, a product seminar for overseas customers was held at the seminar hall on the third floor of KINTEX. During the seminar, the latest cutting tool technologies and application cases were introduced, while customized solutions tailored to different industries highlighted both KORLOY’s technological competitiveness and global strategy. The seminar received strong interest and positive responses from attendees.
Following the seminar, visitors toured the booth and directly experienced new products and machining solutions.
With domestic and international customers gathered in one place, this year’s SIMTOS 2026 naturally expanded into a platform for global exchange. Customers from various countries participated, confirming the potential for global networking and cooperation centered around KORLOY. At the exhibition site, participants actively exchanged technology trends and market information while exploring new business opportunities.
After the close of the second exhibition day, a dinner event for overseas customers continued the atmosphere of exchange and celebration. During the event, a traditional Korean music band performance and a special 60th anniversary video were presented, offering guests an experience that combined Korean culture with the history of KORLOY. The program, harmonizing tradition and modernity, left a strong impression on overseas customers while effectively conveying the company’s identity and prestige.
Factory Tours and Cultural Experiences Strengthen the Foundation for Long-Term Partnerships
In addition, various programs were organized, including tours of the production plants in Cheongju and Jincheon, visits to Gyeongbokgung Palace and traditional hanok villages, as well as trips to Jeju Island. Through these experiences, overseas customers were able to experience both Korea and KORLOY at the same time. In particular, the factory tours generated high satisfaction as they allowed visitors to directly verify the company’s quality management systems and manufacturing competitiveness.
The cultural experience programs also went beyond simple sightseeing by deepening participants’ understanding of Korea and strengthening their relationship with KORLOY. These programs served as a foundation for developing customer relationships into long-term partnerships.
Jung-Hyun Yim, CEO of KORLOY, stated in celebration of the company’s 60th anniversary, “It is truly meaningful to mark this milestone together with the partners and customers who have been with us for so many years,” adding, “This event was a valuable opportunity to reflect on the time and trust we have built together.” He further emphasized, “KORLOY has continued to grow over the past 60 years despite ongoing changes, and this has been possible thanks to the trust of our customers.”
He also stated, “While further strengthening quality and technological capabilities in the cutting tool industry, we will continue to maintain stable supply even amid various environmental changes. Through continuous innovation and product improvement, we will enhance our customers’ productivity and value while remaining a trusted partner at all times.”
Through this year’s SIMTOS 2026, KORLOY went beyond simply participating in an exhibition by commemorating the achievements of the past 60 years together with customers and presenting a meaningful milestone that shares its vision for the next 60 years. At the same time, the company reaffirmed its commitment to strengthening its position in the global market and continuing customer-centered innovation.
Moving forward, KORLOY plans to continue growing together with its customers based on technology and trust while taking on new challenges as a key partner driving industrial development.
